Outpace Competitors in 2025: An Expert Guide to Gaining the Edge
The accounting landscape is shifting fast. Clients are looking for more than just compliance—they want strategic guidance, real-time insights, and someone to help them navigate their challenges.
But how do you bridge the gap between where you are now and where you need to be?
Join us on 23 January at 11:00am, as we dig into the tools, strategies, and mindset shifts needed to break free from the day-to-day grind of compliance work and embrace a more rewarding, impactful role as a business advisor with Amanda Watts & Gerty Bester.
Together they will advise how to take practical steps toward delivering real value to your clients while making your life easier.
Register Today
What you’ll learn:
The biggest opportunities in accounting today (and how to seize them before your competitors do)
Practical ways to move beyond compliance without feeling overwhelmed or stuck
How to build a team that’s ready for the future—upskilling, mindset shifts, and getting buy-in
Real examples from firms already doing this and the results they’re seeing
The Speakers
Amanda C. Watts is a business growth strategist, author, and speaker specializing in helping accountants build profitable, impactful firms. As a founder of Oompf Global, Amanda combines innovative marketing with practical strategies to empower professionals to attract ideal clients, scale sustainably, and thrive in today's competitive landscape.
Gerty Bester is an accountant by trade but a technologist by nature, seamlessly blending her expertise in accounting with a passion for innovation. With a career spanning continents, she has delivered award-winning products and championed sustainable solutions.
At Sage, Gerty played a pivotal role in the launch of Sage for Accountants and contributed significantly to building Sage’s MTD ITSA solution, helping businesses adapt to evolving regulatory demands. Now, she focuses on carbon accounting and ESG solutions at Sage Earth, guiding businesses on their journey to net zero. Known for her collaborative approach, Gerty combines strategic thinking with a commitment to mentoring others and fostering creative problem-solving. In her spare time, she enjoys inventing, reading, and the occasional bit of wordplay.
What our customers are saying
“It's a kick-ass cash flow forecasting software because it works beautifully.”
“The Futrli team have been fantastic. The platform has been beneficial to both my practice and my clients.”