The accounting profession is evolving rapidly, and advisory services are now at the forefront. As compliance tasks become increasingly automated, clients expect more than number crunching – they want strategic advice that drives their businesses forward. Transitioning to an advisory-focused model can set your practice apart and create stronger, longer-lasting client relationships.
Here’s how to showcase the value of advisory services and leverage tools like Futrli effectively.
The growing demand for advisory services
Advisory services are gaining momentum for good reason: they offer tangible benefits to clients. Strategic growth, improved cash flow management, and better decision-making are just a few examples. By moving beyond compliance, accountants can position themselves as indispensable partners in their clients’ success.
For clients, the value lies in proactive insights. Recent ICAEW research emphasises that small businesses look to their accountants for growth and financial insights, with more than half stating that strategic advice is critical to achieving their goals. This growing demand represents an opportunity for accountants to demonstrate their expertise and build deeper, trust-based relationships.
How to effectively communicate the value of advisory services
If you’re new to selling advisory services, the key is to focus on outcomes, not processes. Here’s how to communicate the value effectively:
1. Use client-friendly language
Avoid technical jargon when explaining your services. Instead, focus on how you can help solve specific challenges. For instance:
- “We can help you forecast your cash flow, so you’re never caught off guard by unexpected expenses.”
- “We’ll work together to identify the most profitable areas of your business and set achievable growth targets.”
Simple, relatable language helps clients understand how advisory services benefit them personally.
2. Showcase success stories
Case studies and testimonials are powerful tools for building trust. Share examples of clients who’ve seen measurable improvements thanks to your advice. For instance:
- A client who reduced costs by 20% through better budgeting.
- A business that expanded successfully after implementing a data-driven growth strategy.
Numbers speak volumes, so include tangible results wherever possible.
3. Demonstrate value with visual tools
Clients often struggle to interpret complex reports. Dashboards and forecasting tools can bridge this gap by presenting insights in a clear, visual format. Showing clients what’s possible makes your services more tangible and actionable. This is where tools like Futrli can play a critical role.
Futrli’s role: Features tailored to advisory services
Futrli is designed to help accountants deliver high-impact advisory services. Here’s how it can support you:
1. Use strategic forecasting for client success
With Futrli, you can create detailed financial forecasts tailored to your client’s goals. Whether they plan for expansion or navigate uncertain markets, these forecasts provide clarity and confidence.
2. Track performance to inform client decisions
Futrli’s performance dashboards allow you to track key metrics in real time. Instead of sifting through spreadsheets, you can quickly identify trends and areas for improvement, helping clients make informed decisions faster.
3. Client-friendly insights
The platform’s intuitive interface makes it easy to present data in a way that clients understand. Visual reports and scenario planning tools turn complex figures into actionable strategies, keeping clients engaged and informed. Integrating Futrli into your workflow can deliver more impactful advice without significantly reducing your workload.
How Futrli can support your advisory services
Advisory services are the future of accounting, offering clear benefits for clients and practitioners. You can be a trusted partner in your client's growth by focusing on outcomes, showcasing success stories, and leveraging tools like Futrli. At Futrli, we’re here to support accountants who want to deliver exceptional advisory services. Our tools are designed to make forecasting, reporting, and strategic planning more straightforward and effective. Ready to take your practice to the next level?